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CAYA Method for Corporate: P1- Substance

Establishing a foundation of substance for the rebuilding of your brand's platform.

  • 50 min
  • 5,995 South African rand
  • Location 1

Service Description

The Come As You Are (CAYA) Method is a collection of holistic creative strategy services & deliverables offered by our senior team members with formal degrees in Media & Information Systems. The CAYA Method aims to help businesses create frameworks and systems to present authentic, value-based, & engaging brands. This is a FUN approach to doing content - that isn't fake, cringey, or unnatural. In fact, it's the exact opposite - real, engaging and authentic! This version of the CAYA Method is designed specifically for larger, more established businesses with more than 10 employees, to take into account the more established brand, team, and marketing strategy. Our vision is to build holistic creative strategies and systems to help businesses and individuals to show up and grow up online authentically, sustainably and valuably. What do we mean by some of those words? 'holistic' - taking into account the whole unit and it's place in it's environment 'show up' - for themselves, for their customers, for their team! 'grow up' - not feel restricted by guidelines or previous brand elements! Consumers today don't want to follow rigid, aesthetic, perfect brands! You can disagree if you want, but it's the truth. They want to work with and support the mission and vision of real people who they know and trust behind the business whose values they align with. They want to follow their journey, not see the destination! They want to hear the stories along the way and share in the wins (and the losses!). In the Substance Session, our team will take you through a series of questions with the intent of gaining a deeper understanding of the guiding principles behind your Purpose, Vision, Mission & Values. They will use this interview to internally consult and produce a Brand Substance document, used as the metaphorical base of the structure on which we'll eventually build your various content platforms. This Brand Substance document is most valuable for aligning founding teams, directors, executive teams, marketing directors, marketing management and marketing teams around the core fundamentals of the business. This helps the marketing team to achieve their goals and grow revenue, grow followers, and grow the business in alignment with its core DNA. This session and deliverable are available as a standalone purchase, however maximum financial and strategic benefit is provided through the purchase of the full 4-session CAYA Method for Brands Storyboard package.

Contact Details


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