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The CAYA Method: P2 - Position

Establishing a well-thought-out framework of the brand's positioning relative to its environment

  • 50 min
  • 3,995 South African rand
  • Location 1

Service Description

The Come As You Are (CAYA) Method is a collection of holistic creative strategy services & deliverables offered by our senior team members with formal degrees in Media & Information Systems. The CAYA Method aims to help businesses create frameworks and systems to present authentic, value-based, & engaging brands. This is a FUN approach to doing content - that isn't fake, cringey, or unnatural. In fact, it's the exact opposite - real, engaging and authentic! After the Substance Session, in the Positioning Session, our team will take you through a series of questions with the intent of gaining a deeper understanding of your brand's environment internally and externally, to understand where your business fits in relative to the market, customers, competitors, collaborators and wider community. They will use this interview to internally consult and produce a Brand Positioning document, used as the metaphorical framework of the structure on which we'll eventually build your various content platforms. This Brand Position document is most valuable for aligning all members of the team around the position and orientation of the business. This helps the marketing team to accurately position the brand to prospective customers, differentiate from competitors, complement collaborators and support their community, authentically and organically.

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