The CAYA Method: P4 - Content System

Service Description

The Come As You Are (CAYA) Method is a collection of holistic creative strategy services & deliverables offered by our senior team members with formal degrees in Media & Information Systems. The CAYA Method aims to help businesses create frameworks and systems to present authentic, value-based, & engaging brands. This is a FUN approach to doing content - that isn't fake, cringey, or unnatural. In fact, it's the exact opposite - real, engaging and authentic! After the Substance, Positioning & Expression Sessions, our team will take you through a series of questions with the intent of gaining a better understanding of the stories that your brand, team and community will tell, the content mediums that feel most natural to you, and the creative process you prefer. They will use this interview to internally consult and produce a Brand Content System document, used as the metaphorical framework of the structure on which we'll eventually build your various content platforms. This Brand Content System document is most valuable for aligning all members of the team around how the brand will ideate, create, and share content that aligns with your Foundation, Framework, and Finishes, without compromising on flexibility.

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