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STRATEGIC SERVICES

Building a brand that is relatable, trusted and valued is hard!  Consumers in today's day & age are more value-based, more discerning, and more skeptical of traditional branding & marketing than ever before.  You have to connect with your community in a way that breaks all the old rules of marketing (which, luckily, is a way that's much more flexible, enjoyable, effective, sustainable, and valuable for you)!

For Individuals

If you are an individual, founder, creator or freelancer looking to grow online in a way that feels natural and comfortable, this is a method that will feel authentic and sustainable!

For SMMEs

If you are a small business (<10 employees) with a big mission to share with the world, this system will help you shape a brand strategy that is designed to grow with you as you do!

For Corporations

If you are a large business, & your brand needs refreshing to meet the demand for authentic, value-based brands, this system will help you get up to speed whilst staying true to your legacy.

With our unique 'Come As You Are' Method, we develop holistic strategies, systems and processes to help your brand show up authentically, sustainably and valuably.  Whether you have an established Brand Guide that needs some rejuvenation, or a new project that needs an evergreen identity and branding framework, the CAYA Method is for you!

Over four 50-minute consultations, we'll dive deep into your brand.  We'll talk about your driving forces, position in your space, brand portrayal and content system.  You'll get a full Brand Storyboard out of this, encompassing your Foundation, Framework, Finishes & Storytelling strategies

The CAYA Method:

Part 1 - Substance

In this session, our team will take you through a series of questions with the intent of gaining a deeper understanding of the guiding principles behind your Purpose, Vision, Mission & Values, to produce a Brand Foundation strategy.

Over three 50-minute consultations, we'll dive into your brand's substance, position and expression.  At the end, you'll get a comprehensive Brand Strategy presentation, including your Brand Foundation, Framework and Finishes strategies, to help you build your content system.

The CAYA Method:

Part 2 - Position

In this session, our team will take you through questions to help us understand your brand's position relative to the market, competitors, collaborators, customers, & wider community, to create a Brand Framework strategy

The CAYA Method: Content System

In this consultation, we'll get to uncover the stories that your brand, team & community will tell, mediums that feel most natural to you, and creative processes you prefer.  After the session, you'll get a Brand Storytelling presentation, used as the framework of your content creation system.

The CAYA Method:

Part 3 - Expression

In this session, we'll take you through a series of questions to see how you visualise your brand - from your brand's voice to the lifestyle you aim to inspire, from colours, to types, to touchpoints, all to refine your Finishes strategy.

Beyond the core consulting sessions for the four key elements (Foundation, Framework, Finishes & Storytelling) of the full CAYA Method, we offer a selection of workshops as a part of our Empowerment offering, to empower your team with all the skills that they need to support and enable your new strategy.

ALL STRATEGIC SERVICES

  • CAYA Method Corp: Full Brand Storyboard

    19,995ZAR
    Four 50-minute consultations, diving into your brand's driving forces, industry position, portrayal & content system. You'll get a Storyboard with Foundation, Framework, Finishes & Storytelling strat
    Valid for 3 months
    • CAYA Method for Corporate: P2 - Position
    • CAYA Method for Corporate: P4 - Content
    • CAYA Method for Corporate: P3-Expression
    • CAYA Method for Corporate: P1- Substance
  • CAYA Method SMMEs: Full Brand Storyboard

    9,995ZAR
    Four 50-minute consultations, diving into your brand's driving forces, industry position, portrayal & content system. You'll get a Storyboard with Foundation, Framework, Finishes & Storytelling strat
    Valid for 2 months
    • The CAYA Method: P1 - Substance
    • The CAYA Method: P2 - Position
    • The CAYA Method: P3 - Expression
    • The CAYA Method: P4 - Content System
  • CAYA Method Individual: Brand Storyboard

    7,495ZAR
    Four 50-minute consultations, diving into your driving forces, industry position, portrayal & content system. You'll get a Full Storyboard with Foundation, Framework, Finishes & Storytelling strategy
    Valid for 2 months
    • CAYA Method Corp: Brand Strategy

      14,995ZAR
      Three 50-minute consultations for corporates, diving into your brand's substance, position and expression.  You'll get a Brand Strategy including Brand Foundation, Framework and Finishes strategies.
      Valid for 3 months
      • Three 50-minute Strategic Consultations
      • Three Custom Presentation Deck Deliverables
    • CAYA Method SMMEs: Brand Strategy

      7,495ZAR
      Three 50-minute consultations, diving into your brand's substance, position and expression.  You'll get a Brand Strategy including your Brand Foundation, Framework and Finishes strategies.
      Valid for 2 months
      • CAYA Method for SMMEs: P1 - Substance
      • CAYA Method for SMMEs: P2 - Position
      • CAYA Method for SMMEs: P3 - Expression
    • CAYA Method Individual: Brand Strategy

      4,995ZAR
      Three 50-minute consultations, diving into your personal brand's substance, position and expression.  You'll get a Brand Strategy including your Brand Foundation, Framework and Finishes strategies.
      Valid for 2 months

      Got Questions?

      Don't worry, you're not alone.  Brand Strategy is a nuanced, complex area of your business, and questions are common!  

      Let us know your question below, and someone from our Strategy team will get in touch with you!

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