THE CAYA GUIDE TO

PODCASTING

The quintessential guide to building your podcast for growth

Compiled by Brad Farrell,
Founder & Creative Director at CAYA Creative Studios.

Brad is a seasoned creative entrepreneur with experience in event & artist management, media production & hospitality. This e-book is the manifestation of his holistic perspective on podcasting as a medium for powerful conversation & transformation, as well as brand growth and marketing.

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In this e-book we cover

Concept & Pre-Production

So much of the work that determines the success of a podcast is in the ideation stage. We'll guide you through the thinking & strategy that we consider when creating a podcast concept, to help set your pod up for success

Production & Post-Production

The making of your podcast is a key element, but there's a ton to think about. From equipment to studio setup to recording best practice and more, this section brings together our years of production experience.

Distribution & Marketing

Now you've got your podcast, the most important task is getting eyes and ears onto it, as soon and as many as possible. Here, we'll run through distributors, marketing collateral, different platforms and how to grow your podcast.